I have always found it impossible to draw a line between my work and me. Everything I do is a part of who I am. In order to keep myself alive I have to constantly evolve.
I have always found it impossible to draw a line between my work and me. Everything I do is a part of who I am. In order to keep myself alive I have to constantly evolve.
Journey of My
Professional Career
1978 - 2023
45 years of experience in diversified industrial and business sectors;
From Agriculture to International Shipping and from Food Production to Catering. From Merchandising, Marketing to Sustainable Supply Chain Development and From Media, advertising to Development Sector.
Key Competency
Wealth of ‘hands-on’ experience within the natural and organic farming and food sectors; With deep understanding of “Farm to Table” operations, encompass everything from raising natural organic crops, poultry, livestock to processing and packaging to developing value-added supply chain including branding, marketing, sales and distribution.
What I do?
Build multi-sectoral partnerships and networks, between corporate and public sectors, governments, public health departments, not-for-profit organizations, and the volunteer sector to develop the infrastructure needed to achieve “sustainable healthy food systems”.
Why I am doing it?
I want our children and grandchildren to grow up happy and healthy in a world that's worth living in. That's why I have always been dedicated to sustainability - protecting nature, truly caring more about the environment and keeping our farmlands rich and nutritious for the future.
Career History
1978 - Till Date
Managing Director
Long Live General Trading LLC, Dubai.
2022 - till date
Group Director / Editor Special Projects
Jang Group / GEO Television Network
2002 - till date
Director
Organic Pakistan LLP
2002 - till date
Founding Executive Director
Mir Khalil Ur Rehman Foundation
2003 - 2012
Advisor on Organic Farming to the Chairman
Pakistan Agriculture Research Council (PARC)
Pakistan Agriculture Research Centre (NARC)
2008 - 2011
Director Marketing & Sales
Silver Lake Foods (Pvt) Ltd.
1999 - 2002
General Manager
Al Araimi General Trading LLC, Dubai
1995 - 1998
Chief Organizer
Dubai Model Air Show 1998
1998
Director Exports
Pakistan Rug Weavers (Pvt) Ltd.
1988 - 1994
Director Project Development
Marcopolo Food Catering & Event Management
1986 - 1994
Resident Director
Kargar Communications (Pvt) Ltd.
1985 - 1986
General Manager
Nilom Shoes Ltd.
1985 - 1986
Marketing Manager
Pakistan Rug Weavers (Pvt) Ltd.
1984 - 1985
Resident Representative
KARL GROSS, Germany
1980 - 1984
Internship
Sigol Brothers Ltd.
1978 - 1980
Internship
Kohinor Textile Ltd.
1978 - 1980
Education History
1973 - 1980
Master of Business Administration (MBA)
University of the Punjab, Lahore, Pakistan
1980
Bachelor in Commerce (Bcom)
Hailey College of Commerce
University of the Punjab, Lahore, Pakistan
1978
Intermediate Certificate
Murray College, Sialkot, Pakistan
1975
Senior School Certificate
Cantt Public School, Sialkot, Pakistan
1973